We all love a good millennial joke or meme, but turns out, they are spending more than their elders. According to a recent UBS study, they allocate about 20% of discretionary income to purchasing luxury goods. US, China and Europe is fueling this growth.
Lots of actions happen in an internet minute. Some fun visuals and data points that we wanted to share. The one that is shocking to us: 100 Trillion emails sent every 60 seconds. Say what?
Article Link: http://www.visualcapitalist.com/internet-minute-2018/?utm_source=linkedIn&utm_medium=social&utm_campaign=SocialWarfare&_lrsc=626135f4-6acb-4fe9-8d62-6bd36629f8d9&utm_source=social&utm_medium=leap&utm_campaign=linkedin&src=li-leap
Don’t be shocked by the headline. Some other hotel brands have been testing the waters in the homesharing space like Wyndham and Choice. Marriott have partnered with a third-party company to test the concept in London. They are using a former Starwood brand, Tribute Portfolio, to market and promote the product. The test is going to last for 6 months….but let’s be honest, this is here to stay.
Article Link: https://skift.com/2018/04/23/marriott-experiments-with-homesharing/
The hotel world has been under disruption the last few years with Airbnb and the rise of technology. However, many brands are evolving and launching new products and services to appeal to the modern traveler. This article covers some interesting trends and changes that we will start to see in 2018.
In light of the post-election controversy surrounding paid social media posts, both Facebook and Twitter are taking measures to increase transparency with their advertisements. Previously, ads only appeared on the feeds of targeted users. Now, they will live as physical posts on the brand/group’s page, and in Facebook’s case, even be searchable. Not only will this allow social media users to see who paid for the ads they are being served, but also marketers will be able to see exactly how their competitors are leveraging social media. It will be interesting to see how this impacts social advertising moving forward.
Article Link: http://adage.com/article/digital/facebook-drag-dark-posts-light-election/311066/
In a world dominated by likes, pins, shares, comments and digital engagement, luxury brands are outperforming mass brands. According to influencer agency Hello Society, travel and fashion brands are stepping up their game on social. For many years, luxury brands have been slow to move online as they were concerned about breaking away from the glossy magazine ads that they could control. Great to see these brands push into the digital world.
This is sad news. No longer can we use our high school football number in our IM username or ask out the pretty girl to a homecoming dance. AIM was instrumental in many milestones and played a major role in starting digital communication. It has since been replaced by Google, texting, poking and other forms of digital communication.
Share what? The data. Google will start testing a new feature that will provide aggregated search data on consumers that will allow publishers to produce smarter content, maximize revenue and understand seasonal inventory. However, there is a catch. Google will use this new feature to push their products. In our eyes, this is really a war against Facebook as Google is all about the open-web whereas Facebook is app based.
Article Link: http://adage.com/article/digital/google-share/310732/
Spotify is at it again with a fun time capsule playlist that personalizes some tunes based on your birthdate. Personalization can inherently be too personal, but we think Spotify has this one spot on.
Facebook is implementing some new processes and standards to limit which publishers can monetize the Facebook ecosystem. They plan on working with Media Ratings Council to help measure activity. This will be another way Facebook tries (emphasis on tries) combatting “Fake News”.
Vertical video has been relatively controversial over the last 5 years. It seems that social and the data are changing the way advertisers and brands are leveraging. Similarly, you are seeing companies like Buzzfeed integrate display advertising. Everything in life comes full circle.
Article Link: https://www.mediapost.com/publications/article/306189/how-vertical-video-is-transforming-social-advertis.html
A very interesting US federal judge ruling against Microsoft’s Linkedin. It will now allow companies to extract public data from Linkedin profiles. This case is considered to have implications to other social properties where data and information is shared. Companies who rely on publicly available data are very encouraged by this ruling. I am sure this is the beginning of a long and highly-debated case.
N&W is very into the digital currency world. There is no question that this is not a trend (just like everyone said about the internet a decade ago). More and more businesses, institutions and financial companies will implement digital currency solutions and options. Our recommendation: start reading as much as you can on digital currency.
Travel and luxury go together like North & Warren (okay, maybe peanut butter and jelly is a better analogy). This trend report looks at top destinations in 2017 and trends in what consumers are looking for (adventure travel and dining like a local).
Digital is changing the shape and composition of the luxury segment (one of the main reasons we started North & Warren). Brands have been slow to move to the digital world (away from traditional options like print), but the opportunity has never been so clear. This article, published by BCG, looks at consumer behavior in the luxury segment. Digital has a major role in influencing transactions (nearly 60% of all in-store transactions are influenced by digital).