Luxury Brands Dominating Mass Brands on Social

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In a world dominated by likes, pins, shares, comments and digital engagement, luxury brands are outperforming mass brands.  According to influencer agency Hello Society, travel and fashion brands are stepping up their game on social.  For many years, luxury brands have been slow to move online as they  were concerned about breaking away from the glossy magazine ads that they could control.  Great to see these brands push into the digital world.

Article Link: https://skift.com/2017/10/03/luxury-brands-are-beating-mass-market-brands-across-social-media/