Google is Willing to Share

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Share what? The data.  Google will start testing a new feature that will provide aggregated search data on consumers that will allow publishers to produce smarter content, maximize revenue and understand seasonal inventory.  However, there is a catch. Google will use this new feature to push their products.  In our eyes, this is really a war against Facebook as Google is all about the open-web whereas Facebook is app based.  

Article Link: http://adage.com/article/digital/google-share/310732/