In light of the post-election controversy surrounding paid social media posts, both Facebook and Twitter are taking measures to increase transparency with their advertisements. Previously, ads only appeared on the feeds of targeted users. Now, they will live as physical posts on the brand/group’s page, and in Facebook’s case, even be searchable. Not only will this allow social media users to see who paid for the ads they are being served, but also marketers will be able to see exactly how their competitors are leveraging social media. It will be interesting to see how this impacts social advertising moving forward.
Article Link: http://adage.com/article/digital/facebook-drag-dark-posts-light-election/311066/