LUXURY: The Digital Decision

Digital is changing the shape and composition of the luxury segment (one of the main reasons we started North & Warren).  Brands have been slow to move to the digital world (away from traditional options like print), but the opportunity has never been so clear.  This article, published by BCG, looks at consumer behavior in the luxury segment.  Digital has a major role in influencing transactions (nearly 60% of all in-store transactions are influenced by digital).

Article Link: https://www.bcgperspectives.com/content/articles/technology-digital-consumer-insight-digital-or-die-choice-for-luxury-brands/#chapter1