CAMPAIGN BLUEPRINT

 
 
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Ideate and analyze a targeting strategy based on merchant objectives

Launch campaign on a mix of AMEX channels

Campaign delivery, analytics and reporting


TARGETING SEGMENTS

 
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AMERICAN EXPRESS CARD MEMBERS

AMEX.com site visitors, targeted via geography and demographic data

AMERICAN EXPRESS PASSIONATES

Segments based on high-index spending within key categories: consumer electronics, fashion, entertainment, restaurants, travel, home furnishings, etc.

CUSTOM TARGETING SEGMENTS

Custom segments for merchants based on specific spending data: competitive, lapsed, category, annual and card type.

 
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— Travel Daily

 
 

“Everything we wanted and more.”

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— L.G.

 

“Stellar, professional service.”

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— L.I.